How a Red Bull Intern Became Alex Albon’s Head of Creative with Loes Klinker

From manifesting a job in Formula 1 to making it a reality, Loes Klinker is now the creative mastermind behind Alex Albon’s social media presence.
By vocalizing her F1 dreams during a Red Bull internship, Loes Klinker transitioned from intern to managing Alex Albon’s global brand, social media, merchandise and iconic helmet designs.

Loes shares the reality of navigating a fully remote role and details the strategy behind creating content that fits Alex’s voice and narrative. She also talks about the rewarding moments behind the camera and how the public’s responses to things makes everything worth it.

Now, after three years of shaping Albon’s social presence at Williams, Loes reflects on how building a personal network, mastering remote communication, and staying patient can help aspiring creators break into the racing industry.