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How Drive to Survive and a Facebook Ad Kick-Started Emma Male's IndyCar Career

Date

December 2025

Role

Journalist

Drive to Survive got her into racing, but a Facebook ad turned that passion into a digital marketing career with IndyCar teams. At just 22, Emma Male is already working full-time in the racing world! While Drive to Survive opened her eyes and got her dreaming of a career in rally car, it was her work ethic that sealed the deal. After enrolling in a brand new motorsports marketing program in college, Emma placed a Facebook ad for herself and wound up with an internship that led her to IndyCar. Since then, she's had the chance to work with teams like Andretti, Juncos Hollinger Racing, and now, a position as a Digital Marketing Manager for Rahal Letterman Lanigan Racing.

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