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Why Cadillac Deserves to Be in Formula 1

Location

Indianapolis 500
(Indianapolis, Indiana)

Date

May 2025

Role

Interviewer and Lead Digital Producer

Join us for an inside look at Cadillac's F1 venture. How will a legacy American luxury brand, rooted in pop culture and working class heritage, conquer the global stage? What are the unique challenges and opportunities for a team aiming to connect with new, younger fans while respecting F1’s European traditions?

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